When most people think of flood risks, they picture hurricanes and coastal towns. But here in Plano and throughout Collin County, Texas, flooding is a very real — and often overlooked — danger. At Sterling Insurance Group, we’ve seen firsthand how a few inches of water can cause tens of thousands of dollars in damage. Unfortunately, many homeowners don’t realize they need flood insurance until it’s too late.
In this blog post, we’ll walk you through the risks of flooding in our region, explain what flood insurance covers (and what it doesn’t), and help you understand why now is the right time to evaluate your coverage options. Whether you’re in a designated flood zone or not, protecting your home and financial future from the unexpected is something we take seriously.
North Texas Flooding: A Growing Concern
Flooding can happen anywhere. According to FEMA, over 25% of flood claims come from areas outside of high-risk zones. That means even if you’re not near a lake, creek, or the Gulf Coast, you’re not immune.
In Plano, heavy rainfalls, flash flooding, and overburdened drainage systems can all lead to serious water damage. North Texas weather is notoriously unpredictable, and with urban development increasing across Collin County, more concrete and fewer green spaces mean rainwater has nowhere to go. Combine that with aging infrastructure, and it’s a perfect storm for localized flooding.
Recent examples of flooding in our area include:
- September 2018: Flash floods in Dallas-Fort Worth, including parts of Plano and Allen, caused widespread road closures and property damage.
- August 2022: Torrential rain dumped nearly 10 inches of water across North Texas in a matter of hours, flooding homes, businesses, and highways.
- Spring 2024: The updated FEMA flood maps officially changed the designation of several neighborhoods in Collin County, expanding high-risk areas.
These events are reminders that flood risk is dynamic — and increasing.
Why Homeowners Insurance Isn’t Enough
One of the biggest misconceptions we see at Sterling Insurance Group is the assumption that homeowners insurance covers flood damage. Unfortunately, that’s simply not true.
Standard homeowners policies do not cover flood losses. If water enters your home due to a rising creek, heavy rain, or an overwhelmed drainage system, your claim will likely be denied — unless you have a separate flood insurance policy in place.
To be covered for flood-related damage, you need a dedicated flood insurance policy, either through the National Flood Insurance Program (NFIP) or a private insurer.
What Does Flood Insurance Cover?
Flood insurance protects your home and your belongings in the event of a flood — but it’s important to understand the limits and structure of the coverage.
Through the NFIP, you can purchase:
- Building Property Coverage – up to $250,000
- Foundation walls, staircases, and anchoring systems
- Electrical and plumbing systems
- Central air conditioning, furnaces, and water heaters
- Appliances like refrigerators, stoves, and built-in dishwashers
- Permanently installed carpeting over unfinished floors
- Detached garages (limited coverage)
- Personal Property (Contents) Coverage – up to $100,000
- Clothing, furniture, and electronics
- Curtains, area rugs, and portable appliances
- Washers, dryers, and freezers (and the food inside)
- Valuable items (up to $2,500 per item)
You can choose one or both types of coverage. At Sterling Insurance Group, we’ll walk you through each option to tailor a policy that fits your home and your risk profile.
What Flood Insurance Doesn’t Cover
Just like any insurance policy, flood insurance has exclusions and limits. Common items not covered include:
- Damage caused by sewer backups (unless directly related to flooding)
- Mold, mildew, or moisture that could’ve been prevented
- Property outside the insured structure (like landscaping, decks, pools, fences)
- Temporary housing or loss of use
If you’re looking for more robust protection, we can help you explore private flood insurance options that offer higher limits and additional benefits.
New FEMA Flood Maps in Collin County
As of November 21, 2024, updated FEMA flood maps have gone into effect for Collin County. These maps determine which properties are in a high-risk flood zone — known as a Special Flood Hazard Area (SFHA) — and which are not.
If your home is newly designated as high-risk, your mortgage lender will likely require flood insurance.
Even if your property is in a moderate- or low-risk zone, FEMA and local experts recommend carrying flood insurance as a precaution. Why? Because nearly 40% of NFIP flood insurance claims are from policyholders in non-high-risk areas.
At Sterling Insurance Group, we’ve been working closely with Plano homeowners affected by the map changes. We’ll help you:
- Determine your property’s flood zone
- Understand lender requirements
- Compare NFIP vs. private flood insurance options
- Lock in preferred rates, even if your risk zone has increased
How Much Does Flood Insurance Cost in Plano?
Flood insurance premiums depend on several factors, including:
- Your property’s elevation and proximity to water
- The type of foundation and construction materials
- Your location relative to FEMA flood zones
- The amount of coverage you choose
As a general guideline:
- NFIP policies average $700–$1,200 per year in low-to-moderate risk areas
- Private flood insurance may offer higher coverage limits with competitive rates
Many Plano residents may qualify for lower premiums if their homes are built above the Base Flood Elevation (BFE) or if they’ve taken steps to floodproof their property.
Our licensed agents can help you find available discounts and structure your policy to minimize costs while maximizing protection.
Real Stories: The Cost of Going Without Flood Insurance
It’s easy to assume that “it won’t happen to me” — until it does. Consider this:
- A single inch of floodwater can cause $25,000 or more in damages to your home.
- In 2022, FEMA reported that 40% of flood claims occurred outside of high-risk flood zones.
- Many flood victims are forced to take out loans or dip into retirement savings to rebuild — and recovery can take years.
Sterling client spotlight:
“We lived in west Plano, nowhere near a lake or creek. When our neighborhood flooded during a freak rainstorm, water poured through our garage and into our living room. We didn’t have flood insurance, and our homeowners policy wouldn’t cover anything. It cost us over $30,000 out of pocket.”
We’ve seen too many local families blindsided by water damage they assumed they were protected against. The good news? With the right policy, you don’t have to be one of them.
What to Do Right Now
If you’re unsure whether you need flood insurance — or if you have it but aren’t sure it’s adequate — we recommend taking these steps:
1. Check Your Flood Zone
Visit FEMA’s Flood Map Service Center (msc.fema.gov) or contact us directly. We’ll look up your address and explain your zone designation.
2. Evaluate Your Risk
Even if you’re in a low-risk area, consider your proximity to storm drains, retention ponds, creeks, or recently developed land. These factors all increase the likelihood of flash flooding.
3. Review Your Current Insurance
Don’t assume your homeowners policy includes flood coverage — it probably doesn’t. We’ll help you identify any gaps in your current protection.
4. Get a Quote
We can provide NFIP and private flood insurance quotes in minutes. Our agents will explain your options and help you make an informed decision.
5. Act Before the Rain Starts
Most flood insurance policies have a 30-day waiting period before coverage takes effect. Don’t wait until storm clouds roll in to get covered.
Why Choose Sterling Insurance Group?
At Sterling Insurance Group, we’re more than just an insurance agency — we’re your neighbors. We live and work in Plano, and we understand the unique risks that come with life in North Texas.
Our clients trust us because:
- We offer personalized service tailored to your property, your risk, and your budget.
- We’re independent, which means we shop the market for the best flood insurance solutions — including both NFIP and private insurers.
- We stay informed about local issues, including FEMA updates, Collin County development trends, and emerging flood zones.
We don’t believe in scare tactics — just smart protection and peace of mind.
Flooding may not be the first thing on your mind as a homeowner in Plano, but it should be on your radar. With extreme weather events becoming more frequent and local infrastructure under stress, flood insurance is a critical layer of protection for your home and your financial stability.
At Sterling Insurance Group, we’re here to make the process simple and stress-free. Whether you’re new to the area, rethinking your risk, or responding to FEMA’s latest flood zone changes, we’ll help you secure the right coverage.
Let’s talk flood insurance before the next storm hits.
Sterling Insurance Group | (972) 964-4825 | sterlinginsnow.comFollow Us: Facebook | LinkedIn | YouTube