At Sterling Insurance Group in Plano, Texas, community care isn’t just a value we hold—it’s a commitment we live by. When disaster strikes, we step up. And recently, when devastating floods swept through Kerr County and Texas Hill Country over the July 4th weekend, our agency, led by Teresa and her dedicated team, responded with urgency, compassion, and action.
The floods were swift and severe, displacing families, damaging homes, and straining emergency resources across the region. But amid the chaos, one thing was clear: Texans always rally together. At Sterling Insurance Group, we were proud to be among the first to join that call to action.
A Community Rises to the Challenge
The flooding in Central Texas was described by local officials as some of the worst in recent memory. Roads washed out, creeks overflowed, and countless homes suffered water damage. Emergency declarations were issued, and shelters quickly filled with displaced residents seeking safety and hope.
But what followed was a wave of generosity. Communities from across the state reached out, and Plano was no exception. Inspired by Teresa’s heartfelt leadership, Sterling Insurance Group rallied around the idea that our strength as an agency comes from how we serve others. That’s why we aligned our support with local organizations who were already boots-on-the-ground.
Here are three trusted ways we encouraged people to give:
- Southern Oaks Church – Located near the affected areas, Southern Oaks Church acted quickly, organizing a supply drive, accepting monetary donations, and coordinating volunteers to distribute aid where it was needed most.
- Texans on Mission – Known for their rapid response and effective deployment, this organization sent teams and equipment directly into communities that were hardest hit.
- Kerrville Kroc Center – As floodwaters rose, the Kroc Center became a sanctuary for local residents, offering meals, shelter, and emotional support to those affected.
These organizations provided critical services, but it was the support from donors and volunteers—including those connected to Sterling Insurance Group—that helped amplify their impact.
Leading with Heart: Sterling Insurance Group’s Example
Teresa, the heart behind our Sterling team, personally donated to Southern Oaks Church and invited clients, partners, and neighbors to join her in the effort. Her message was simple yet powerful: When Texas communities are hurting, we help.
Thanks to her initiative, the Sterling team didn’t just send aid; we helped spread awareness. Social media campaigns, email outreach, and in-office conversations all centered around the importance of contributing, staying informed, and preparing for emergencies like these.
It’s a reminder that leadership in times of crisis means more than giving. It means inspiring others to act, too.
Honoring Our Heroes: Plano Fire-Rescue
While donations and awareness were critical, we also want to shine a light on the incredible first responders who left the comfort of their homes and families to serve those in the flood zones.
Plano Fire-Rescue, through the Texas Intrastate Fire Mutual Aid System (TIFMAS), deployed personnel to assist in rescue and recovery efforts in Central Texas. Their tasks ranged from performing water rescues and medical care to offering structural assessments and emotional support.
We are especially proud of the following members of Plano Fire-Rescue:
- Lieutenant T. Berry
- Engineer J. Hale
- Firefighters C. Zuniga & J. Stevens
- Engineer J. Cuba – Deployed with Texas Task Force 2
- Engineer K. Carpenter – Part of the Emergency Medical Task Force
Their courage, training, and unwavering dedication to protecting lives make them true heroes. We salute them for standing on the front lines and representing Plano with integrity and honor.
Floods Aren’t Just “Their” Problem – They’re Ours Too
One important takeaway from this event is just how vulnerable even non-coastal areas of Texas are to flooding. Central Texas isn’t considered a traditional flood zone, yet it experienced severe weather with little warning.
Here in Plano and Collin County, flash floods and heavy rainfall have become increasingly common, and the risks are real. Too often, homeowners believe flood insurance is only for those living near rivers or the coast. Unfortunately, this misconception leaves many unprepared when unexpected storms roll through.
At Sterling Insurance Group, we’re committed to educating our clients about these risks—and helping them prepare before disaster strikes.
Why Flood Insurance Matters in Plano & Collin County
- Unpredictable Storms: Texas weather can change rapidly. A sunny week can end in torrential rain.
- Flash Flooding: Urban development reduces natural drainage, making neighborhoods more prone to sudden floods.
- Homeowners Insurance Doesn’t Cover Floods: Standard policies exclude flood damage, which means a separate policy is essential.
- FEMA Flood Maps Are Changing: Areas once considered low risk may now fall within special flood hazard zones.
The takeaway? Flood insurance isn’t optional for many North Texans. It’s a smart investment in your home, your finances, and your security.
How Sterling Helps You Prepare
We do more than sell policies. At Sterling Insurance Group, we:
- Help you understand your flood risk based on FEMA data, elevation, and local flood history.
- Compare flood insurance options through NFIP and private insurers.
- Provide guidance on bundling coverages and saving where it matters.
- Monitor updates to floodplain maps and legislation so you stay informed.
Most importantly, we help you act before the next storm.
Take Action Before the Next Storm Hits
Floods can strike fast. Here’s how to protect your home and loved ones:
- Check your flood zone: Even homes outside designated zones may still be at risk.
- Evaluate your coverage: Don’t assume your current policy includes flood damage.
- Buy early: Most flood insurance policies have a 30-day waiting period.
- Create an emergency kit: Include water, flashlights, important documents, and medication.
- Stay informed: Use local alerts and weather apps to track developing storms.
Preparedness leads to security. And it starts today.
Giving Back Is Who We Are
At the end of the day, our work at Sterling Insurance Group goes far beyond policies. We’re neighbors. We’re partners. We’re a part of a vibrant Texas community that looks out for each other in good times and in challenging ones.
Whether it’s rallying behind flood victims, honoring our first responders, or helping you protect what matters most, we’re proud to serve with compassion, urgency, and a deep sense of purpose.
Get Involved or Get Prepared
If you’d like to support flood relief efforts, here’s how:
- Donate to Southern Oaks Church, Texans on Mission, or Kerrville Kroc Center. Every contribution makes a difference.
- Volunteer your time. Relief organizations always need helping hands.
- Share awareness. Sometimes the most powerful thing you can do is help others understand the need.
And if you need help preparing your home or business for future storms, we’re here for you. Call us at (972) 964-4825 or stop by our office at 3415 Custer Rd, Suite 104, Plano, TX 75023.
Thank You, First Responders. Thank You, Community.
From our community’s generosity to our Plano firefighters’ bravery, we are reminded that real strength is found in service. Together, we are building safer, stronger, and more compassionate communities—one neighbor at a time.
Sterling Insurance Group – Plano’s trusted partner in protection, preparedness, and people-first care.